WORK EXPERIENCE
2020 - Present

VOLVO CAR BELUX
Brand Spaces & Brand Activation Manager
lead local input and design of online to offline experiences for in-store browsing (incl. digital signage), test drive, onboarding/delivery, and car service • manage operation of Mobile Studios and other consumer events • develop and secure an Experience Marketing strategy based on direct consumer contact • manage consumer facing roles and competence for brand spaces • use and act on consumer feedback for brand space interactions • lead implementation of several innovative digital solutions within the dealer network (e.g. Digital Service Booking) • …
2017 - 2020

VOLVO CAR BELUX
Event Manager
draw up local event strategy in line with global guidelines (as part of the marketing plan) • preparation of annual event budget and partnerships • keep track on budget • evaluate partnerships and sponsoring proposals • venue finding and contract negotiations • leading all logistics and third party suppliers (e.g. stand builders / caterers / audio-visual partners / event agencies …) • for events such as “Brussels Motor Show” (team of +60 people and good for + 400.000 visitors on the Volvo booth) • design and orchestrate product launches (e.g. Volvo XC40 & V60) • organize international incentive trips and charter flights • initiate pitches (e.g. Volvo Pop-Up Showroom) ï‚– draw up project briefings • evaluate proposals from third parties • staying on top of event and marketing trends (e.g. technological event innovations) • active participation in several workgroups (e.g. teams related to launch, car control, communication, digital) • organisation of internal events, meetings and teambuildings • …
2016 - 2017

DOLCE LA HULPE
National Sales Manager
responsible for Belgian MICE Market • market analysis • assisting in development of marketing plans and defining budgets for specific marketing actions • development of market share • public relations • attending trade fairs ï‚– maintaining and developing relationships with existing clients (CRM) • contract negotiations • follow-up on trends • key account management following dedicated account plans • set-up sponsoring contracts • …
2010 - 2017

DOLCE LA HULPE
Duty Manager (weekends)
responsible for general management • ensuring / supervising security • handling customer and employee issues • …
2007 - 2016

DOLCE LA HULPE
Event and Conference Coordinator
central contact between client and hotel • conference sales • organization and design of conferences, events, fairs and congresses ï‚– planning all aspects (set-up, teardown, AV, catering, external suppliers...) • dispatching information internally to all departments • negotiating with customers, external suppliers, event contractors and team members • keeping track on budget • follow-up and coordination on site • invoicing • for leading companies in Pharmaceutics, Banking, Textile, Automotive, ICT… as well as Governmental Institutions • …
EDUCATION
2005 - 2007

ERASMUS HOGESCHOOL BRUSSEL
Hotel Managent
SKILL & EXPRTISE
Languages

IT

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Dutch - Native
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French - Native
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English - Full Professional Proficiency
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Spanish - Limited Working Proficiency
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German - Elementary Proficiency
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Microsoft Teams (SharePoint)
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SAP
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Monday