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WORK EXPERIENCE

 2020 - Present

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VOLVO CAR BELUX

Brand Spaces & Brand Activation Manager

lead local input and design of online to offline experiences for in-store browsing (incl. digital signage), test drive, onboarding/delivery, and car service • manage operation of Mobile Studios and other consumer events • develop and secure an Experience Marketing strategy based on direct consumer contact • manage consumer facing roles and competence for brand spaces • use and act on consumer feedback for brand space interactions • lead implementation of several innovative digital solutions within the dealer network (e.g. Digital Service Booking) •  …

2017 - 2020

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VOLVO CAR BELUX

Event Manager

draw up local event strategy in line with global guidelines (as part of the marketing plan) • preparation of annual event budget and partnerships • keep track on budget • evaluate partnerships and sponsoring proposals • venue finding and contract negotiations • leading all logistics and third party suppliers (e.g. stand builders / caterers / audio-visual partners / event agencies …) • for events such as “Brussels Motor Show” (team of +60 people and good for + 400.000 visitors on the Volvo booth) • design and orchestrate product launches (e.g. Volvo XC40 & V60) • organize international incentive trips and charter flights • initiate pitches (e.g. Volvo Pop-Up Showroom) ï‚– draw up project briefings • evaluate proposals from third parties • staying on top of event and marketing trends (e.g. technological event innovations) • active participation in several workgroups (e.g. teams related to launch, car control, communication, digital) • organisation of internal events, meetings and teambuildings • …

2016 - 2017

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DOLCE LA HULPE

National Sales Manager

responsible for Belgian MICE Market • market analysis • assisting in development of marketing plans and defining budgets for specific marketing actions • development of market share • public relations • attending trade fairs ï‚– maintaining and developing relationships with existing clients (CRM) • contract negotiations • follow-up on trends • key account management following dedicated account plans • set-up sponsoring contracts • …

2010 - 2017

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DOLCE LA HULPE

Duty Manager (weekends)

responsible for general management • ensuring / supervising security • handling customer and employee issues • …

2007 - 2016

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DOLCE LA HULPE

Event and Conference Coordinator

central contact between client and hotel • conference sales • organization and design of conferences, events, fairs and congresses ï‚– planning all aspects (set-up, teardown, AV, catering, external suppliers...) • dispatching information internally to all departments • negotiating with customers, external suppliers, event contractors and team members • keeping track on budget • follow-up and coordination on site • invoicing • for leading companies in Pharmaceutics, Banking, Textile, Automotive, ICT… as well as Governmental Institutions • …

EDUCATION

2005 - 2007

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ERASMUS HOGESCHOOL BRUSSEL

Hotel Managent

SKILL & EXPRTISE

Languages

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IT

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  • Dutch - Native

  • French - Native

  • English - Full Professional Proficiency

  • Spanish - Limited Working Proficiency

  • German - Elementary Proficiency

  • Microsoft Teams (SharePoint)

  • SAP

  • Monday 

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